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Design Thinking & Innovation

Soft Skills Training -- 20 Hrs | Online / On-site

Home › Courses › Design Thinking & Innovation
Duration
20 Hrs
Mode
Online / On-site
Level
Intermediate
Availability
On Demand

Course Overview

Apply design thinking to solve real business problems with creativity and empathy. Learn the full 5-stage Stanford process, ideation tools, rapid prototyping and how to embed innovation in your organisation.

Course Objectives

  • ✓ Apply all 5 stages of design thinking to real problems
  • ✓ Run empathy research and user interviews
  • ✓ Generate breakthrough ideas using structured ideation techniques
  • ✓ Build and test rapid prototypes quickly
  • ✓ Embed a design thinking culture in your team or organisation

Course Curriculum

📚 Module 1: Design Thinking Overview +
  • ► What design thinking is -- and what it is not
  • ► Origins: IDEO, Stanford d.school and the design revolution
  • ► Design thinking vs traditional problem-solving vs agile
  • ► When to use design thinking -- and when not to
  • ► The 5 stages: Empathise, Define, Ideate, Prototype, Test
📚 Module 2: Empathise -- Understanding Real Users +
  • ► Ethnographic research: observing users in their natural context
  • ► Empathy interviews: listening without assumptions or solutions
  • ► Shadowing users through their actual experience
  • ► Affinity mapping: organizing empathy data into themes
  • ► Customer journey mapping from the user's point of view
📚 Module 3: Define -- Framing the Right Problem +
  • ► Synthesising research into insight clusters
  • ► The How Might We (HMW) question technique
  • ► Point of View (POV) statement: user + need + insight
  • ► Why solving the wrong problem brilliantly still fails
  • ► Stakeholder alignment on the problem before ideation starts
📚 Module 4: Ideate -- Generating Creative Solutions +
  • ► Brainstorming rules: defer judgment, build on ideas, go for quantity
  • ► SCAMPER: Substitute, Combine, Adapt, Modify, Put to other uses, Eliminate, Reverse
  • ► Crazy 8s: 8 rough ideas in 8 minutes -- quantity over quality
  • ► Reverse brainstorming: how would you make the problem worse?
  • ► Dot voting and prioritisation to select the best ideas to prototype
📚 Module 5: Prototype -- Making Ideas Tangible +
  • ► The minimum viable prototype -- testing assumptions cheaply
  • ► Paper prototyping for speed and learnable failure
  • ► Digital wireframes with Figma or Balsamiq
  • ► Service blueprints for experience-level prototypes
  • ► Testing with colleagues before spending on real users
📚 Module 6: Test & Embed Innovation Culture +
  • ► User testing script and facilitation -- the think-aloud protocol
  • ► 5 users reveal 80% of usability problems -- the research-backed rule
  • ► Synthesising feedback into improvement priorities
  • ► Iteration loops: design thinking is non-linear
  • ► Building psychological safety for experimentation and productive failure

Enquire About This Course

Who Should Attend

  • ✓Product managers and UX designers
  • ✓IT teams solving user and business problems
  • ✓Leaders driving innovation and digital transformation
  • ✓Any professional tasked with solving complex problems

What You Will Gain

  • ★Certificate of Completion
  • ★Expert Trainer
  • ★Online & On-site
  • ★Industry Case Studies

Need more info? Call us!

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