strategic pricing for finance professionals

The Strategic Pricing for Finance Professionals training course introduces delegates into the world of pricing strategy, which is both an art and a science.

Pricing is often the domain of the sales and marketing department. We will show participants why that can be dangerous and why finance can and should take an active role in pricing strategy. This will review some established techniques as well as some alternative strategies.

In particular we will look at:

• The business of pricing
• Pricing challenges
• Cost based pricing
• Competitor based pricing
• Customer based pricing