marketing for non-marketers

By attending Marketing for Non-Marketers workshop, Participants will learn to:

  • Define marketing and explain its role and purpose
  • Understand the value of marketing and the marketing function
  • Improve communication and interaction with the marketing department
  • Integrate a marketing orientation into thinking and communication
  • Factor customer requirements into decision-making on products, services, price and distribution

Any employee who interfaces with marketing and would like to understand the role of marketing, wishes to better understand marketing decisions or aspires to join the marketing department.

COURSE AGENDA

  • Understanding and defining marketing strategy
  • Describing product positioning
  • Focusing on brand positioning
  • Discovering how the strategy is implemented
  • Grasping the marketing plan
  • Analyzing marketing strategy
  • Understanding the marketing audit
  • Understanding marketing basics
  • Defining marketing
  • Learning the components of the marketing mix
  • Knowing your market
  • Understanding consumer behavior
  • Researching your market
  • Segmenting your market to better serve key sectors

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