google adWords

By attending Google AdWords workshop, Participants will learn to:

  • Create and navigate a Google AdWords account
  • Create and manage ad campaigns
  • Work with keywords
  • Write ads for Google AdWords
  • Manage bidding and budgets
  • Launch and manage ads
  • Create financial and performance reports

In Google AdWords Training course, Participants will create a Google AdWords account, create an AdWords campaign, create text ads, research and optimize keywords, refine text ads, copy & manage an AdWords campaign through analysis, analyze and optimize bidding and budget, and generate both performance and financial reports. In addition to these tasks, Participants will be introduced to how search engine marketing (SEM) works in general and the specific capabilities and features of Google AdWords.

  • Participants should know how to use a web browser and productivity software (Microsoft Office or Google Docs).

The Google AdWords workshop is designed for marketing professionals who have basic end-user computing skills who will create and manage ads and campaigns with Google AdWords.

COURSE AGENDA

  • Overview of Keywords in AdWords
  • Research Keywords with the Google Keyword Tool
  • Research Keywords Online
  • Edit and Configure Ad Groups and Keywords
  • Overview of AdWords Campaigns
  • Create Campaigns and Configure Campaign Settings
  • Configure Ad Groups, Ads, and Keywords
  • Create and Navigate the Google AdWords Account
  • Configure Account Notifications
  • Review Google Ad and Content Policies
  • Write High-Quality AdWords Ads
  • Review Your Campaign and Adjust Settings
  • Analyze and Optimize Ads and Keywords
  • Set and Manage Bids
  • Set and Manage Budgets
  • Create Performance Reports
  • Create Billing Reports